Content Strategy & Implementation
With every content strategy, I help clients figure out what story they’re trying to tell, who they want to reach and what will set them apart in the marketplace.
Korn Ferry
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Developed and directed the strategy for this company’s career-advice and coaching website
Built a library of more than 300 articles, videos and infographics
Oversaw SEO and influencer strategies to acquire new audiences
NeuroLeadership Institute
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Revamped the firm’s content strategy to feature a regular cadence of articles, infographics and videos, resulting in a 150% page view increase
Launched a newsletter in conjunction
Pitched and wrote pieces for the CEO and senior leaders to outside media